The covid era has definitely put people through a scare. It still does. Covid has taken a task on business owners, especially.
The economy has been hit really hard and businesses have suffered through it tragically. Many had to close, declare bankruptcy, and barely struggle to stay alive. The importance of having an online presence have never been more clear. Now, in a time when people don't go outside and are socially distancing, it is hard to get the word out there of your business.
Luckily, the digital marketing world is available at your fingertips (literally). With the tremendous power that the internet yields, companies can reach customers they never thought of reaching. Furthermore, with specific and target audiences, ads are shown only to people that have an interest in what you offer. Covid brought out the importance of having your business online. No longer could the word of mouth suffice to bring in new business.
Even more, with more people working from home and spending even more time behind a computer or cell phone, the amount of people on the web is unprecedented. So many people are online today than ever in history.
All of this to bring out one point: if your business is not advertising online, you are not capitalizing on the vast amount of interested consumers that are so easily available to you. And don't be fooled, your competition is undoubtedly online already making a name for his/her business.
So what are you waiting for? Get your business online and get your business growing like never before.